Increase Website's Traffic by Decrease Bounce Rate

Bounce Rate is the percentage of visitors that hit your website on a given page and don’t visit any other pages on your site. The person left your site from the entrance page without interacting with the page.

In other words, a visitor who bounces arrives on a page of content and leaves from the entrance page, without clicking through to other pages on the site.

Your website’s bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website,in other words, single-page visitors. Bounce Rate was designed to tell you if you have the right audience coming to your pages and if you are meeting their expectations.

What Makes Visitors Bounce Off?

1. If visitors bounce, it suggests they either didn’t find what they were looking for, or the page wasn’t user-friendly.

2. Filling your landing with poor grammar and terrible spelling mistakes.

3. A huge navigation menu that links everything to your main site

4. Chat windows

5. SEO keyword stuffing

6. Your website’s load time is more than two seconds

 7. Too many pop-ups

8. Failed call-to-action (i.e buy your product)

9. If a website is too complicated or unique, the average user is going to click the back button.

What Strategies Can You Use to Reduce The Bounce Rate?

1. Choose the right keywords to match your content — not just to attract the most number of visitors.

2. Create multiple landing pages with unique content and keywords for your different buyer personas.

3. Write attractive, useful meta descriptions for search engine users.

4. Use stylish copy and images.

5. Make your content error-free.

6. Include a clear call-to-action and obvious links to next steps.

7. Websites can still be effective as long as content can be accessed and used from a mobile device or tablet. 

8. Give visitors all the information they may need

9. Avoid huge pop-ups and annoying ads

10. Do not use pagination.

11. Make your 404 page interesting, fun and useful

12. External links open in new window,Check that your external links work.